JR is an accomplished director, producer and creative director who brings over 25 years of experience in both business-to-business and consumer advertising, as well as directing award-winning content. He creates and produces all levels of marketing content: multi-million dollar brand launches, documentaries, short films, and everything in between. His back-ground in print and design offers a unique and wide-ranging skillset, and he is highly regarded as a director who brings a unique vision to his work.
JR spent nearly 10 years at Discovery Channel where—as Supervising Producer of the On Air Marketing group—he led a team of 15 creative producers in the creation of all network on air promotion, series launches, event promotion and special events. Additionally, he was a member of the Programming Task Force, responsible for vetting new programming for all of Discovery’s sister networks. In those roles, JR received 5 Promax Gold Awards, and was twice nominated for the world's most recognizable international advertising honor, The CLIO Award.
His expertise in concept development and brand strategy has made him a highly sought after “big brain” for many brand, series and campaign launches.
He has garnered numerous industry awards including multiple Addy’s, BDA Awards, Telly Awards and 9 Promax marketing awards, and has directed two multi-award-winning short films since 2013. JR holds a BA in Visual Communications.